Astrid PR & Marketing Managerin

Berlin is all about the IFA

Beginning of September, Berlin is all about the advances in technology. From 01. until the 06. September 2017, people from all over the world get together in the exhibition halls underneath the radio tower to experience the newest trends live in the areas of consumer electronics, information technology, and communication technology at the International Consumer Electronics Fair. 1800 exhibitors on a total of 158 square meters presentation space compete with extraordinary innovations such as an intelligent refrigerator, going over to the newest trends in Virtual Reality, all the way to the digital grand piano from Yamaha.

In means of entertainment there are no shortcomings. The fair that has been organized since 1924, has become a major attraction over the years. Ultimately young visitors can try out the newest computer games with popular Youtubers and real gaming professionals. Therefore the 2nd of September is all about the 8th Berlin Cosplay-Competition with exciting costumes. The IFA-Sommergarden will be musically enticing with German Allstars such as Philipp Poisel, Jennifer Rostock, Prinz Pi, Madsen, Milliarden, and many more, while also being accompanied by radio station Fritz.

IFA takes over the city once again and allows Berliners and tourists to get a glimpse of the trends right in the city’s western part of town. On many thousand square meters exhibition space right around the Kaiser-Wilhelm memorial church there are the newest high tech mobile phones, robots playing soccer, stage shows with live music, dance performances and discussions, as well as raffles. Get inspired and shop the newest gadgets at IFA’s own sunday shopping sale.

If it is at the Breitscheid Square or at the radio tower – a visit to the IFA is definitely worth it. Whoever needs a bit of relaxation between all of the tech hype, can find their haven of peace as always in the ELLINGTON HOTEL BERLIN. Let it be in your room, in the DUKE restaurant, or with a drink in our summer garden: Allow your impressions of the fair to sink in.

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